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From a marketing standpoint, students are some of the hardest people to reach. They tend to be skeptical of advertising, making it important to craft your marketing message wisely. Otherwise, you could wind up missing the mark altogether. Try using these helpful tips for marketing to students to put together a successful campaign:

1. Be authentic. One of the biggest turnoffs for students is when a company tries to be something that they are not. If your company isn’t hip or cool, don’t pretend to be. Students will see through you in a heartbeat. It is much better to present yourself in a way that is authentic. They are far more likely to trust you and to accept your marketing message if it comes across as being genuine.

2. Know which online services are popular with students. Apart from the major social networks, there are always new services popping up that all of the kids naturally gravitate to. Find out which social networks or websites are currently the most popular. That way, you can focus your advertising dollars on the sites or apps that are most likely to help you connect with your target audience.

3. Don’t beat around the bush. College life is extremely busy. Students tend to have short attention spans and very little free time. The last thing that they want to do is spend a lot of time reading a wordy advertisement or watching a long commercial. Keep your advertising short and to the point so that you stand a better chance of having your message heard.

Keeping these tips in mind should make marketing to students a little bit easier and more effective. You may want to spend some time talking to students before you put together your next advertising campaign. You can learn a lot about the types of advertising that they respond best to simply by asking them.